Conceived and developed animated brand characters Larry & Lenny Lemur and wrote, directed and edited the best performing campaign in company history.

Led comprehensive update of Hint’s brand strategy, voice & design guidelines; partnering with CMO and external resources, developing system, building support from executive team and internal stakeholders & guiding implementation with internal and external creative partners.

Developed, edited and produced national TV commercials, including cost effective Super Bowl spot.

Delivered singular, brand-defining promotional media for Seattle-based venture capital firm. Conceived, developed and produced custom animated testimonials based on in-depth founder interviews.

Developed, edited and produced 200+ Facebook/Instagram video & static ads driving monthly online new customer growth up 2x with consistently low CPAs

Wrote, directed, produced & edited Bubbleproof, a 10 episode mockumentary series, premiered live onstage at TechCrunch Disrupt 2017 and notched 2+ million plays on via TechCrunch, Facebook and YouTube.

Oversaw social media creative at Hint as ECD, often ontributing hands-on with copywriting, design and video editing & production.