Hint Social Media
As ECD at Hint I oversaw development and production of social media creative. Budget and internal creative resources were always tight which meant a lot of hands-on work copywriting, designing, shooting, animating or whatever else was necessary to deliver fresh, high-quality organic content on schedule.
Social Video Gallery
Video consistently drove higher engagement from our followers. It was my job to lead development of all social video and produce that content efficiently and affordably. We achieved our best results through a balanced mix of internal creative production and external influencer and UGC production with editorial oversight.
Special Events
Our March Deliciousness tournament pitted our 16 top flavors against one another in an NCAA tournament style bracket. Fans voted their favorite flavor forward in each match up. The series consistently delivered high engagement despite the fact that perennial top seed Watermelon always won.
