Ignition Partners

The objective of this set of promotional videos was to communicate the critical support role the partners at Ignition Ventures play in the growth and development and success of the startups they fund. There was one big hitch: it was pretty clear the partners at Ignition weren’t very comfortable talking about how successful they were. In early development meetings the conversations always pivoted right to the founders’ stories. Their challenges. Their ingenuity. Their perseverance.

Ignition’s philosophy was about investing in the right people as much as the right idea. It made sense then to focus on Ignition-funded founders and allow them to highlight Ignition’s contributions in the context of their founder stories.

The visual theme was built around two cornerstones of startup culture: whiteboards and Post-It notes.

Interviews with startup founders were keyed and then composited with backgrounds matching common Post-It colors. The animations were created from key frames to evoke a stop motion feel.

Key collaborators

Illustrator - Tommaso de Sanctis

Animation - Magali Zadoff

Cinematographer - Jesse Dana

Music - Geoff Sanoff