Hint Brand Update

Brand update sizzle reel, 2023

Project Summary

In 2022, we launched an updated brand strategy, voice, and design system for Hint. This comprehensive project was spearheaded by the company’s CMO and required ongoing collaboration with internal stakeholders. Partnering with Jonathan Vallance—an exceptionally talented brand designer—was one of our best decisions. Working with Jon was both enjoyable and creatively rewarding (hopefully for him too!). The result was a sharply articulated brand message and a more robust, expressive design system that earned high praise across the company and significantly elevated both the quality and quantity of our creative output.

Brand Voice & Strategy

Part one of the updated Brand Book was a fresh articulation of product purpose, insight, reasons to believe and target customer expressed through our updated brand design system.

Brand Primer

We thought it was important to get a version of the updated Brand Book Guidelines to the entire company, not just the marketing team, so we created this handy mobile-friendly primer to be a quick and easy brand reference for all.